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Status Alert: On Tuesday, April 21, 2026, the status for the BROW LIFT MAX SET GEL mark changed to NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER .
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On Tuesday, April 21, 2026, a U.S federal trademark application was filed for BROW LIFT MAX SET GEL by e.l.f. Cosmetics, Inc., 601 12th Street, 14th Floor, Oakland, CA. The USPTO has assigned the BROW LIFT MAX SET GEL mark the serial number 99778827. The BROW LIFT MAX SET GEL mark has been filed in the category Cosmetics and Cleaning Products. The owner of the BROW LIFT MAX SET GEL mark is listed as e.l.f. Cosmetics, Inc., 601 12th Street, 14th Floor, Oakland, CA. The correspondent for the BROW LIFT MAX SET GEL mark is Chester Rothstein Amster, Rothstein & Ebenstein, LLP of 405 Lexington Avenue, New York, NY 10174, United States. If you have licensing, usage or other questions concerning the BROW LIFT MAX SET GEL mark, please contact the owner through the listed correspondent. The description provided for the BROW LIFT MAX SET GEL mark is Cosmetics; Eyebrow cosmetics; Eyebrow gel. |
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| Word Mark: | BROW LIFT MAX SET GEL |
| Status: | NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date: | 04/21/2026 |
| Serial Number: | 99778827 |
| Filing Date: | 04/21/2026 |
| Registration Number: | Not Available |
| Registration Date: | Not Available |
| Goods and Services: | Cosmetics; Eyebrow cosmetics; Eyebrow gel |
| Type Of Mark: | Trademark |
| Register Type: | Principal |
| Published For Opposition Date: | Not Available |
| Current Owner: | e.l.f. Cosmetics, Inc. 601 12th Street, 14th Floor Oakland, CA 94607 UNITED STATES |
| Mark Description: | Not Available |
| Mark Drawing Type: | Not Available |
| Design Search: | Not Available |
| Disclaimer: | Not Available |
| Correspondent: | Chester Rothstein Amster, Rothstein & Ebenstein, LLP 405 Lexington Avenue New York, NY 10174 United States |
Class Information
| International Class(es): | 003 |
| US Class(es): | 001, 004, 006, 050, 051, 052 |
| Primary Class: | Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| Class(es) Status: | Active |
| First Use Anywhere: | Not Available |
| First Use In Commerce: | Not Available |
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