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Status Alert: On Thursday, December 11, 2025, the status for the mark changed to NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER .
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On Thursday, December 11, 2025, a U.S federal trademark application was filed for by Loco Beach Brands LLC, 251 Little Falls Drive, Wilmington, DE. The USPTO has assigned the mark the serial number 99543915. The mark has been filed in the category Clothing and Apparel Products. The owner of the mark is listed as Loco Beach Brands LLC, 251 Little Falls Drive, Wilmington, DE. The correspondent for the mark is Timothy K. Kroninger VARNUM LLP of 480 PIERCE ST., SUITE 300, BIRMINGHAM, MI 48009, United States. If you have licensing, usage or other questions concerning the mark, please contact the owner through the listed correspondent. The description provided for the mark is Tops as clothing; Shirts; T-shirts; Polo shirts; Baseball jerseys; Tank tops; Sweatshirts; Hooded sweatshirts; Bottoms as clothing; Pants; Shorts; Socks; Hats; Baseball caps and hats; Beanies. |
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| Word Mark: | |
| Status: | NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date: | 12/11/2025 |
| Serial Number: | 99543915 |
| Filing Date: | 12/11/2025 |
| Registration Number: | Not Available |
| Registration Date: | Not Available |
| Goods and Services: | Tops as clothing; Shirts; T-shirts; Polo shirts; Baseball jerseys; Tank tops; Sweatshirts; Hooded sweatshirts; Bottoms as clothing; Pants; Shorts; Socks; Hats; Baseball caps and hats; Beanies |
| Type Of Mark: | Trademark |
| Register Type: | Principal |
| Published For Opposition Date: | Not Available |
| Current Owner: | Loco Beach Brands LLC 251 Little Falls Drive Wilmington, DE 19808 UNITED STATES |
| Mark Description: | The mark consists of a stylized coconut character wearing sunglasses and a hat and holding a baseball bat with one hand and making a gesture with an extended thumb and pinky finger on the other. |
| Mark Drawing Type: | Not Available |
| Design Search: | Not Available |
| Disclaimer: | Not Available |
| Correspondent: | Timothy K. Kroninger VARNUM LLP 480 PIERCE ST., SUITE 300 BIRMINGHAM, MI 48009 United States |
Class Information
| International Class(es): | 025 |
| US Class(es): | 022, 039 |
| Primary Class: | Clothing, footwear, headgear. |
| Class(es) Status: | Active |
| First Use Anywhere: | 10/14/2025 |
| First Use In Commerce: | 10/14/2025 |
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