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By: The Awaken LLC
Vitamin supplements; Nutritional supplements
Body shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hooded pullovers; Hooded sweat shirts; Warm up outfits; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Tee shirts
Physical fitness studio services, namely, providing group exercise instruction, equipment, and ...
Status Alert: On Monday, March 30, 2026, the status for the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark changed to NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER .
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On Monday, March 30, 2026, a U.S federal trademark application was filed for DISCIPLINE CONDITIONING VBC EARNED STRENGTH by The Awaken LLC, 1705 Devon Way, Virginia Beach, VA. The USPTO has assigned the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark the serial number 99734501. The DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark has been filed in the category Pharmaceutical Products, Clothing and Apparel Products, Education and Entertainment Services. The owner of the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark is listed as The Awaken LLC, 1705 Devon Way, Virginia Beach, VA. The correspondent for the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark is The Awaken LLC of 1705 Devon Way, Virginia Beach, VA 23456, United States. If you have licensing, usage or other questions concerning the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark, please contact the owner through the listed correspondent. The description provided for the DISCIPLINE CONDITIONING VBC EARNED STRENGTH mark is Vitamin supplements; Nutritional supplements Body shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hooded pullovers; Hooded sweat shirts; Warm up outfits; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Tee shirts Physical fitness studio services, namely, providing group exercise instruction, equipment, and ... |
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| Word Mark: | DISCIPLINE CONDITIONING VBC EARNED STRENGTH |
| Status: | NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date: | 03/30/2026 |
| Serial Number: | 99734501 |
| Filing Date: | 03/30/2026 |
| Registration Number: | Not Available |
| Registration Date: | Not Available |
| Goods and Services: | Vitamin supplements; Nutritional supplements Body shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hooded pullovers; Hooded sweat shirts; Warm up outfits; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Tee shirts Physical fitness studio services, namely, providing group exercise instruction, equipment, and facilities; Health clubs for physical exercise; Health club services, namely, providing instruction and equipment in the field of physical exercise |
| Type Of Mark: | Trademark, Service Mark |
| Register Type: | Principal |
| Published For Opposition Date: | Not Available |
| Current Owner: | The Awaken LLC 1705 Devon Way Virginia Beach, VA 23456 UNITED STATES |
| Mark Description: | The mark consists of It’s VBC played over two crossed axes around the axes is strength•conditioning•discipline and under the axes is Earned.It stands for Valhalla barbell club also represents worn, warrior mentality, always sharpening skills and personal growth through hardship. |
| Mark Drawing Type: | Not Available |
| Design Search: | Not Available |
| Disclaimer: | Not Available |
| Correspondent: | The Awaken LLC 1705 Devon Way Virginia Beach, VA 23456 United States |
| International Class(es): | 005 |
| US Class(es): | 005, 006, 018, 044, 046, 051, 052 |
| Primary Class: | Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| Class(es) Status: | Active |
| First Use Anywhere: | Not Available |
| First Use In Commerce: | Not Available |
| International Class(es): | 025 |
| US Class(es): | 022, 039 |
| Primary Class: | Clothing, footwear, headgear. |
| Class(es) Status: | Active |
| First Use Anywhere: | Not Available |
| First Use In Commerce: | Not Available |
| International Class(es): | 041 |
| US Class(es): | 100, 101, 107 |
| Primary Class: | Education; providing of training; entertainment; sporting and cultural activities. |
| Class(es) Status: | Active |
| First Use Anywhere: | Not Available |
| First Use In Commerce: | Not Available |
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