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Status Alert: On Wednesday, June 24, 2026, the status for the THE HOUSE OF TRUE mark changed to NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER .
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On Wednesday, June 24, 2026, a U.S federal trademark application was filed for THE HOUSE OF TRUE by Twila True Beauty. LLC, 1024 Bayside Drive, Unit 205, Newport Beach, CA. The USPTO has assigned the THE HOUSE OF TRUE mark the serial number 99904545. The THE HOUSE OF TRUE mark has been filed in the category Cosmetics and Cleaning Products. The owner of the THE HOUSE OF TRUE mark is listed as Twila True Beauty. LLC, 1024 Bayside Drive, Unit 205, Newport Beach, CA. The correspondent for the THE HOUSE OF TRUE mark is Robert Hart AddyHart LLC of 401 North Michigan Avenue, Suite 1200-1, Chicago, IL 60611, United States. If you have licensing, usage or other questions concerning the THE HOUSE OF TRUE mark, please contact the owner through the listed correspondent. The description provided for the THE HOUSE OF TRUE mark is Cosmetics. |
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| Word Mark: | THE HOUSE OF TRUE |
| Status: | NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date: | 06/24/2026 |
| Serial Number: | 99904545 |
| Filing Date: | 06/24/2026 |
| Registration Number: | Not Available |
| Registration Date: | Not Available |
| Goods and Services: | Cosmetics |
| Type Of Mark: | Trademark |
| Register Type: | Principal |
| Published For Opposition Date: | Not Available |
| Current Owner: | Twila True Beauty. LLC 1024 Bayside Drive Unit 205 Newport Beach, CA 92660 UNITED STATES |
| Mark Description: | Not Available |
| Mark Drawing Type: | Not Available |
| Design Search: | Not Available |
| Disclaimer: | Not Available |
| Correspondent: | Robert Hart AddyHart LLC 401 North Michigan Avenue Suite 1200-1 Chicago, IL 60611 United States |
Class Information
| International Class(es): | 003 |
| US Class(es): | 001, 004, 006, 050, 051, 052 |
| Primary Class: | Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| Class(es) Status: | Active |
| First Use Anywhere: | Not Available |
| First Use In Commerce: | Not Available |
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